Web design2 min read
What a small business website needs today
The essentials of a small business website: speed on phones, a clear offer, easy contact, trust signals, SEO basics and analytics.
Read articleNotes on growth
Practical articles on digital marketing, social media, ads and SEO, written for business owners.
SEO
Local SEO: how to show up on Google Maps
How a complete Google Business Profile, steady reviews, real photos and clear service pages help nearby customers find you on Maps.
Video
What to film for Reels when you run a local business
Reels ideas for local businesses, from behind the scenes to everyday questions, and how to film them well on a phone.
Advertising
From followers to enquiries: a simple path that works
How to turn followers into enquiries: a clear bio, one focused page, an offer worth asking about, fast replies, retargeting and follow-up.
Advertising
Google Ads on a small budget: where the money should go
How to spend a modest Google Ads budget well: tight keywords, local targeting, negative keywords and tracking before you scale.
Social media
How to plan a month of social media content
A simple way to plan a month of posts: start from your goals, choose a few content pillars, mix the formats and produce in batches.
Strategy
Brand basics to sort out before you spend on ads
A clear offer, consistent visuals, a steady tone and proof people can check: the basics to put in place before any ad budget goes live.